INTEGRATED MARKETING COMMUNICATIONS Provides Knowledge On The Role Of Promotional Tools. This Course Examines Each Of The Promotion Tools That Enable Students To Understand The Effective Use Of Promotion Tools. Besides, This Course Covers The Aspect Of Promotion Strategies, Budget And The Impact Of The Promotion. It Also Provides Students With The Knowledge To Develop An Integrated Marketing Communications (IMC) Programme Effectively.
- Lecturer: MUNIZAN BINTI MOHAMED NOR MUNIZAN
- Enrolled students: There are no students enrolled in this course.