PRICING provides overview details of on pricing roles, important of pricing, pricing analysis as well as pricing strategies. This course provides an opportunity for students to gather pertinent information by conducting situational analysis related to setting the prices. It also emphasizes students to be able to demonstrate ideas and concept of pricing strategies in a dynamic environment. Pricing issues will also be discussed relating to price changes in the marketing environment.
- Lecturer: MAZLINA BINTI MOHAMED Mazlina
- Enrolled students: 61